Wednesday, April 20, 2011

Why Choose Magento as your Shopping Cart Platform?

Magento was designed with the concept that each eCommerce implementation has to be unique since no two businesses are alike. Magento modular architecture puts the control back in the hands of the online merchant and places no constraints on business processes and flow. Magento is the open-source eCommerce platform promising a magnificent revolution in the industry. It has multiple plug-in functions which are very useful for shopping cart web site. It also has add-on facility. Customizing applications is possible with already existing features. It has high compatibility with astonishing features for business owners.

Magento is a feature rich shopping cart development solution offering complete flexibility and control over look, content, and functionality of an Online Store. Being Open Source, websites designed in Magento can be built for a fraction of the cost of a comparative commercial eCommerce website and you pay no license fees.

• Built in RSS feeds

• Advanced reporting (Abandoned shopping cart report, Search terms report and more)

• Multiple images with zoom

• Multi-Tier pricing up-sell

• Cross-sells, up-sells and related items

• Popular search terms cloud

• Products comparison

• Add to Wishlist

• Send to a friend

• One page Checkout

• Shopping cart with tax and shipping estimates

• Media Manager with automatic image resizing and watermarking

• Advanced coupons with flexible rules

• Highly search engine friendly with full control of URLs

• Multi Lingual support

• Multi Currency support

• Newsletter management

Magento Customization:

• Custom Landing Page Design

• Callout Graphics and Photo Editing

• Buttons, Widgets and Special Effects

• XHTML/CSS Enhancements

• Customization Magento Themes Design

One of its important features apart from all above is that Magento is SEO Friendly. The Search Engine Optimization tools and SEO friendly coding help your custom Magento website to gain high rankings in Search Engines like Google. It gives you Auto generated Google Sitemap, Meta for your products and category pages and much more.

You need to hire highly skilled Magento Developer so that you can develop a shopping cart according to your requirement. Magento Developers needs to have hand on experience on all above functionalities to give you a shopping cart that earns you.